Membership Insights, Trends, and Best Practices


    Recent Posts

    April 09, 2015

    Spring Break, Busy Summers and other Tales of On-Site Sales

    Are you ready for gung ho! Membership sales? Do you have a smiling team ready to greet and sell memberships to your visitors in your busiest seasons? If you answer yes, than check off everything that you are already doing that is listed below. If your answer is “NO” then get busy!

    January 06, 2015

    What If?

    You are at the end of the year, the end of your wits, and just a little bit delirious. The Membership Fairy makes an appearance, handing you a magic wand. So why not believe in what “could be” in the new year?

    April 18, 2014

    Membership Loyalty = Membership Renewal Success

    Membership health and growth is dependent upon keeping your Members and keeping your Members happy! With a healthy membership renewal rate, our programs have a much greater likelihood of achieving growth. So it is sometime the little details that are a BIG deal to our members, and in turn, help them decide what to do at renewal time.

    February 18, 2014

    100 Tips for Revolutionizing Your Membership and Development Program

    By Sheldon Wolf and Dana Hines

    December 19, 2013

    Coffee and Conversation – an end of year Membership chat

    Sit back. Get yourself a nice cup of hot coffee or tea. Or maybe pop a cork if you would like to celebrate. Let’s talk as you wrap up your membership year.

    July 10, 2013

    REcap of our Favorite AAM Sessions - 2013

    If you missed the 2013 round of conferences that address membership issues, let us bring you up to date on a few sessions and our thoughts on the topics and issues addressed. We were happy to participate in the AMMC conference in Atlanta in April and AAM in Baltimore in May. Here are a few highlights of the sessions we most enjoyed:

    July 10, 2013

    Best of AMMC 2013

    Below are our key takeaways from the AMMC conference held in Atlanta and attended by over 250 membership professionals:

    February 13, 2013

    Successful Marriage: Membership and Marketing!

    In the Zoo and Aquarium world there has long been a debate on where Membership “belongs.” Marketing or Development? And every time a poll is taken, it always seems to be a split decision. No matter where your organization comes down on in this poll, there needs to be a very cozy relationship between Membership and Marketing.

    October 31, 2012

    Making Goal

    Making Goal - the time to Act is NOW!

    July 13, 2012

    On-Site Sales Success!

    2012 On-Site Sales