Are you ready for gung ho! Membership sales? Do you have a smiling team ready to greet and sell memberships to your visitors in your busiest seasons? If you answer yes, than check off everything that you are already doing that is listed below. If your answer is “NO” then get busy!
Membership Insights, Trends, and Best Practices
You are at the end of the year, the end of your wits, and just a little bit delirious. The Membership Fairy makes an appearance, handing you a magic wand. So why not believe in what “could be” in the new year?
Membership health and growth is dependent upon keeping your Members and keeping your Members happy! With a healthy membership renewal rate, our programs have a much greater likelihood of achieving growth. So it is sometime the little details that are a BIG deal to our members, and in turn, help them decide what to do at renewal time.
By Sheldon Wolf and Dana Hines
Sit back. Get yourself a nice cup of hot coffee or tea. Or maybe pop a cork if you would like to celebrate. Let’s talk as you wrap up your membership year.
If you missed the 2013 round of conferences that address membership issues, let us bring you up to date on a few sessions and our thoughts on the topics and issues addressed. We were happy to participate in the AMMC conference in Atlanta in April and AAM in Baltimore in May. Here are a few highlights of the sessions we most enjoyed:
Below are our key takeaways from the AMMC conference held in Atlanta and attended by over 250 membership professionals:
In the Zoo and Aquarium world there has long been a debate on where Membership “belongs.” Marketing or Development? And every time a poll is taken, it always seems to be a split decision. No matter where your organization comes down on in this poll, there needs to be a very cozy relationship between Membership and Marketing.