Membership Insights, Trends, and Best Practices

    2016 New Year’s Resolution: Healthy Habits for Your Membership Program

    Posted by Tabetha Debo on February 01, 2016

    It’s the New Year, and we are all looking to start off on the right foot. We’re promising ourselves that we’ll exercise more and eat healthier. We resolve to keep better organized and get to those projects that we never seem to get to. While you’re getting organized and starting those fresh and healthy habits, we’d like to offer a few good habits to keep your membership program fit and focused throughout the year.

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    Reporting.

    Do it and do it often. Membership software programs hold a lot of data about your program. However, some don’t give you the reporting you need in the way you’d like it. The best option is to do monthly reporting and compile your own data. This way you, you’ll have accurate data for your program that you can use for benchmarking, projections, and goals—both short- and long-term.

     

    Benchmarking.

    Do you know how much more (or less) successful your program is from last year? What about how your program stacks up to other membership organizations of similar type, size, and budget? Do you know how you compare to your “competitor” organizations in your area? These are all very useful figures to know. Knowing each of these benchmarks gives you a good and data-backed way to measure the success of your program.

     

    Keeping Up on New Trends and Membership Options.

    Did you know you can remind your members to renew though Facebook retargeting? Have you ever conducted a back-end analysis on your direct mail or email campaigns to see how successful they really were? How about using mobile strategies and other member-focused social media posts as a way to communicate with your members? Have you thought about implementing a loyalty rewards program that will compliment your membership program? These trends and more will become the membership waves of the future. You need to know what’s out there to know what you could be doing with your program, and keeping your membership program relevant in today’s world of ever-changing technology.

     

    Communicating.

    Make 2016 the year of communication between you and your members. While the means and frequency of your communications are not always in your control, you’ve got to try! Work with your communications or marketing team to make sure you get membership messaging into your organization’s email, social media, and print communications. A new year is an excellent time to get membership needs on your institution’s communications calendar. Being proactive with your communication and promotional needs for the whole year heads off push back at busy times. Email, social media, and other channels can be utilized to communicate with members.

     

    Planning.

    Departmental and institutional planning are very important tasks. Get all of your acquisition, renewal, and member events on everyone’s calendars NOW! Make sure membership is everyone’s priority. Members are your organization’s most loyal audience and stable revenue stream!

     

    If you have any membership questions, please feel free to contact us at any time!

    Topics: Planning